The healthcare provider had patient data scattered across different systems, including Electronic Health Records (EHR), appointment scheduling software, and billing systems, leading to poor visibility into patient history and communication gaps.
Using BMS Health Cloud exp, the healthcare provider was able to integrate patient data from various systems into a single unified view. The platform allows seamless integration with EHRs and other systems, ensuring that all patient information is accessible from one place.
The scheduling process for patient appointments was inefficient and prone to errors, with manual inputs leading to double bookings or missed slots.
Salesforce’s scheduling system integrated with the provider's existing tools to offer automated appointment booking and reminders. The system also enabled self-service options for patients, reducing the administrative burden and improving accuracy.
Handling sensitive patient data while ensuring compliance with HIPAA and other healthcare regulations was a major concern, especially as they moved to a new CRM platform.
Salesforce Health Cloud is designed with compliance in mind and provides HIPAA-compliant security measures. This includes encryption, audit trails, and role-based access control, ensuring that only authorized personnel can access specific patient information.
The healthcare provider struggled to engage patients in a personalized manner. They couldn’t tailor care plans, communication, or follow-up services based on individual patient needs, which impacted patient satisfaction.
We enabled the provider to create personalized care plans, automate reminders for appointments or medication refills, and send personalized communication through patient-preferred channels (SMS, email, etc.). This increased patient engagement and improved adherence to care plans.
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